The Elseve Color-Vive Purple Shampoo 200 ml from L’Oréal Paris is the ally of blonde, highlighted, or gray hair that wants to maintain a bright color. Its purple formula helps to neutralize unwanted yellow tones, while leaving hair softer, shinier, and visibly revived from the first wash.
Use it 1 to 2 times a week, alternating with your usual routine: apply to wet hair, gently massage, then rinse thoroughly. Ideal for maintaining radiance between hairdresser visits, it naturally fits into your shampoo selection for daily use.
Treat yourself and restore your color’s full radiance, wash after wash.











